Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Echo is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Beauty & Fitness and 51 other categories.

2 Echo is leading in News & Media, Investing, Finance, Adult and 5 other categories.

Geography

1 TurnTo is leading in most countries, including United States, Canada, United Kingdom, Australia and 11 other countries.

2 Echo is leading in Germany, Italy and Hungary.