Market Share by Top Websites

1 TurnTo is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Echo is clearly lagging behind, losing to TurnTo in all segments.

Websites Categories

1 TurnTo has better usage coverage in more websites categories. Including Shopping, Home & Garden, Clothing, Business & Industry and 30 other categories.

2 Echo is leading in Finance, Investing, Science, Adult and 6 other categories.


1 TurnTo is leading in most countries, including United States, Australia, Canada, Spain and 11 other countries.

2 Echo is leading in Hungary.