Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, EClick is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Music & Audio and 74 other categories.

2 EClick is leading in Shopping, Computer & Electronics, Health, Software and 42 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 38 other countries.

2 EClick is leading in United States, Russia, Viet Nam, Korea Republic and 29 other countries.