Market Share by Top Websites

1 EClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to EClick in all segments.

Websites Categories

1 EClick has better usage coverage in more websites categories. Including Business & Industry, Shopping, Adult, News & Media and 101 other categories.

2 MSN Ads is leading in People & Society, Arts & Entertainment, Music & Audio, Software and 34 other categories.


1 EClick is leading in most countries, including United States, Russia, Viet Nam, Korea Republic and 72 other countries.

2 MSN Ads is leading in Algeria, Bangladesh, Kenya, Macao and 4 other countries.