EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 61 other categories.
EClick is leading in Shopping, Business & Industry, Internet & Telecom, Food & Drink and 52 other categories.
EClick is leading in most countries, including United States, Russia, Viet Nam, Korea Republic and 42 other countries.
MSN Ads is leading in India, Canada, Brazil, Philippines and 9 other countries.