EClick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
EClick has better usage coverage in more websites categories. Including Shopping, Business & Industry, Internet & Telecom, Health and 79 other categories.
MSN Ads is leading in People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 47 other categories.
EClick is leading in most countries, including United States, Russia, Viet Nam, Korea Republic and 51 other countries.
MSN Ads is leading in Brazil, United Arab Emirates, Pakistan, Bolivia and 8 other countries.