Market Share by Top Websites

1 EClick is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to EClick in all segments.

Websites Categories

1 EClick has better usage coverage in more websites categories. Including Shopping, Adult, People & Society, News & Media and 98 other categories.

2 Platform161 is leading in Business & Industry, Arts & Entertainment, Marketing & Advertising, Travel and 43 other categories.


1 EClick is leading in most countries, including United States, Russia, Viet Nam, Korea Republic and 63 other countries.

2 Platform161 is leading in Netherlands, Sweden, Spain, Turkey and 16 other countries.