Market Share by Top Websites

1 WhatCounts is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Email Aptitude is clearly lagging behind, losing to WhatCounts in all segments.

Websites Categories

1 WhatCounts has better usage coverage in more websites categories. Including News & Media, Sports, Food & Drink, Law & Government and 15 other categories.

2 Email Aptitude hasn't got a lead over WhatCounts in any websites category.


1 WhatCounts is leading in most countries, including United States, Canada, Australia, France and 16 other countries.

2 Email Aptitude is leading in Brazil.