Market Share by Top Websites

1 NaviPlus is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, EmpathyBroker is clearly lagging behind, losing to NaviPlus in all segments.

Websites Categories

1 NaviPlus has better usage coverage in more websites categories. Including Lifestyle, E-commerce & Shopping, Business & Consumer Services, Food & Drink and 11 other categories.

2 EmpathyBroker is leading in Finance, Home & Garden, Pets & Animals and Science & Education.


1 EmpathyBroker is leading in most countries, including Spain, Portugal, Mexico, United Kingdom and 6 other countries.

2 NaviPlus is leading in Japan, Vietnam, Germany and Philippines.