In terms of market share, Encore Metrics is clearly lagging behind, losing to Footprint in all segments.
Footprint has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Computer & Electronics and 15 other categories.
Encore Metrics hasn't got a lead over Footprint in any websites category.
Footprint is leading in most countries, including United States, France, Turkey, United Kingdom and 44 other countries.
Encore Metrics is leading in Japan, Bangladesh and Colombia.