Market Share by Top Websites

1 Footprint is leading in Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Footprint in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 72 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Visual Arts & Design, Alternative & Natural Medicine and one other category.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, Turkey, India and 53 other countries.

2 Encore Metrics is leading in Colombia and Iran.