Market Share by Top Websites

1 Footprint is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Footprint in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 128 other categories.

2 Encore Metrics is leading in Accommodation & Hotels.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, Australia, India and 64 other countries.

2 Encore Metrics is leading in Japan and Switzerland.