Market Share by Top Websites

1 Footprint is leading in Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Footprint in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 79 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels and Sports.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, India, Turkey and 59 other countries.

2 Encore Metrics is leading in Japan and Dominican Republic.