In terms of market share, Encore Metrics is clearly lagging behind, losing to Footprint in all segments.
Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 74 other categories.
Encore Metrics is leading in Accommodation & Hotels and Sports.
Footprint is leading in most countries, including United States, United Kingdom, Turkey, India and 54 other countries.
Encore Metrics is leading in Japan, Georgia and Nicaragua.