In terms of market share, Encore Metrics is clearly lagging behind, losing to HitSniffer in all segments.
HitSniffer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 94 other categories.
Encore Metrics is leading in Law and Universities & Colleges.
HitSniffer is leading in most countries, including United States, Australia, United Kingdom, India and 60 other countries.
Encore Metrics is leading in Japan.