In terms of market share, Encore Metrics is clearly lagging behind, losing to HitSniffer in all segments.
HitSniffer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Health and 88 other categories.
Encore Metrics is leading in Accommodation & Hotels, Law and Sports.
HitSniffer is leading in most countries, including United States, United Kingdom, Australia, India and 61 other countries.
Encore Metrics is leading in Japan.