Market Share by Top Websites

1 iCrossing is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to iCrossing in all segments.

Websites Categories

1 iCrossing has better usage coverage in more websites categories. Including Business & Industry, People & Society, News & Media, Arts & Entertainment and 87 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels and Sports.

Geography

1 iCrossing is leading in most countries, including United States, United Kingdom, Italy, Canada and 53 other countries.

2 Encore Metrics is leading in Japan.