In terms of market share, Encore Metrics is clearly lagging behind, losing to IgnitionOne in all segments.
IgnitionOne has better usage coverage in more websites categories. Including Business & Consumer Services, Finance, Sports, Vehicles and 5 other categories.
Encore Metrics is leading in Food & Drink and Lifestyle.
IgnitionOne is leading in most countries, including Japan, United States, Canada, China and 4 other countries.
Encore Metrics is leading in Philippines.