Market Share by Top Websites

1 IgnitionOne is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to IgnitionOne in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 74 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Sports, Universities & Colleges and 2 other categories.

Geography

1 IgnitionOne is leading in most countries, including United States, Japan, United Kingdom, France and 27 other countries.

2 Encore Metrics is leading in Brazil, Colombia, Venezuela, Thailand and one other country.