Market Share by Top Websites

1 IgnitionOne is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to IgnitionOne in all segments.

Websites Categories

1 IgnitionOne has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 74 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Sports, Universities & Colleges and one other category.

Geography

1 IgnitionOne is leading in most countries, including United States, Japan, France, United Kingdom and 28 other countries.

2 Encore Metrics is leading in Argentina, Northern Mariana Islands, Rwanda and Turkey.