Market Share by Top Websites

1 InsightExpress is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to InsightExpress in all segments.

Websites Categories

1 InsightExpress has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 56 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Sports, Religion & Spirituality and 3 other categories.

Geography

1 InsightExpress is leading in most countries, including United States, China, United Kingdom, Australia and 40 other countries.

2 Encore Metrics is leading in Venezuela and Greece.