Market Share by Top Websites

1 Marktest is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Marktest in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Finance and 6 other categories.

2 Marktest is leading in Arts & Entertainment, People & Society, Newspapers, News & Media and one other category.


1 Encore Metrics is leading in most countries, including United States, Japan, United Kingdom, Colombia and 2 other countries.

2 Marktest is leading in Brazil, Portugal and Morocco.