Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Sports and 18 other categories.

2 mParticle is leading in Arts & Entertainment, Shopping, Internet & Telecom, TV & Video and 15 other categories.


1 mParticle is leading in most countries, including United States, Brazil, France, Turkey and 12 other countries.

2 Encore Metrics is leading in Japan, Iran, Philippines, Poland and 3 other countries.