Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Newspapers, Shopping and 22 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Business & Industry, Sports and 13 other categories.

Geography

1 mParticle is leading in most countries, including United States, Canada, France, Japan and 16 other countries.

2 Encore Metrics is leading in Argentina, Philippines, Lithuania and China.