Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including News & Media, Newspapers, Arts & Entertainment, Shopping and 42 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Health, Alternative & Natural Medicine and 4 other categories.


1 mParticle is leading in most countries, including Canada, United States, France, Germany and 23 other countries.

2 Encore Metrics is leading in China, Bangladesh, Pakistan, Portugal and one other country.