Market Share by Top Websites

1 mParticle is leading in Top 100K Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 15 other categories.

2 mParticle is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Banking and 5 other categories.


1 Encore Metrics is leading in most countries, including United States, Japan, Argentina, Mongolia and 5 other countries.

2 mParticle is leading in France.