Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including News & Media, Newspapers, Arts & Entertainment, Shopping and 26 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Law & Government, Financial Management and 3 other categories.

Geography

1 mParticle is leading in most countries, including Canada, United States, Brazil, Turkey and 19 other countries.

2 Encore Metrics is leading in Japan, Saudi Arabia, Philippines and China.