In terms of market share, Encore Metrics is clearly lagging behind, losing to NetMonitor in all segments.
NetMonitor has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 40 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Tourism, Sports and 5 other categories.
Encore Metrics is leading in most countries, including United States, Japan, United Kingdom, Venezuela and 5 other countries.
NetMonitor is leading in Finland, India, Russia, Pakistan and 3 other countries.