In terms of market share, Encore Metrics is clearly lagging behind, losing to NetMonitor in all segments.
NetMonitor has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Arts & Entertainment and 40 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Financial Management, Finance and 7 other categories.
Encore Metrics is leading in most countries, including United States, Japan, Canada, Philippines and 8 other countries.
NetMonitor is leading in Finland, Ukraine, Belarus, Estonia and 7 other countries.