Market Share by Top Websites

1 Now Interact is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Now Interact in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Arts & Entertainment and 15 other categories.

2 Now Interact is leading in Business & Industry, Internet & Telecom, Social Sciences, Science and 9 other categories.


1 Encore Metrics is leading in most countries, including United States, Japan, Colombia, Turkey and 5 other countries.

2 Now Interact is leading in Sweden, United Kingdom, Netherlands, Poland and 2 other countries.