Market Share by Top Websites

1 Now Interact is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Now Interact in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Arts & Entertainment and 13 other categories.

2 Now Interact is leading in Business & Industry, Internet & Telecom, Telecommunications, Finance and 10 other categories.

Geography

1 Encore Metrics is leading in most countries, including United States, Japan, Canada, Argentina and 7 other countries.

2 Now Interact is leading in Sweden, Netherlands, United Kingdom, Poland and 4 other countries.