Market Share by Top Websites

1 Now Interact is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Now Interact in all segments.

Websites Categories

1 Now Interact has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Science, Social Sciences and 12 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Arts & Entertainment, Music & Audio and 10 other categories.

Geography

1 Encore Metrics is leading in most countries, including United States, Japan, Russia, China and 3 other countries.

2 Now Interact is leading in Sweden, United Kingdom, Denmark, France and one other country.