Market Share by Top Websites

1 Oktopost is leading in Top 100K Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Oktopost in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Arts & Entertainment, Music & Audio and 8 other categories.

2 Oktopost is leading in Business & Industry, Internet & Telecom, Business Services, Telecommunications and 7 other categories.


1 Oktopost is leading in most countries, including United States, Cambodia, Canada, India and 4 other countries.

2 Encore Metrics is leading in Japan, Russia, China, Colombia and 3 other countries.