Market Share by Top Websites

1 Oktopost is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Oktopost in all segments.

Websites Categories

1 Oktopost has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Computer & Electronics and 13 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Finance and 9 other categories.

Geography

1 Oktopost is leading in most countries, including United States, India, United Kingdom, Canada and 7 other countries.

2 Encore Metrics is leading in Japan, Argentina, Philippines, Switzerland and 2 other countries.