Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Oktopost in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Arts & Entertainment and 10 other categories.

2 Oktopost is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Computer & Electronics and 10 other categories.


1 Oktopost is leading in most countries, including United Kingdom, Israel, India, Australia and 8 other countries.

2 Encore Metrics is leading in United States, Japan, Egypt, China and 7 other countries.