Market Share by Top Websites

1 Oktopost is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Oktopost in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Arts & Entertainment and 16 other categories.

2 Oktopost is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Business Services and 8 other categories.

Geography

1 Encore Metrics is leading in most countries, including United States, Japan, Canada, China and 6 other countries.

2 Oktopost is leading in United Kingdom, Israel, Chile, France and 5 other countries.