In terms of market share, Encore Metrics is clearly lagging behind, losing to Oktopost in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Arts & Entertainment and 13 other categories.
Oktopost is leading in Business & Industry, Internet & Telecom, Marketing & Advertising, Business Services and 10 other categories.
Encore Metrics is leading in most countries, including United States, Japan, Canada, Philippines and 9 other countries.
Oktopost is leading in United Kingdom, Senegal, Portugal, Pakistan and 5 other countries.