Market Share by Top Websites

1 Oktopost is leading in Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Oktopost in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Shopping, Arts & Entertainment and 18 other categories.

2 Oktopost is leading in Business & Industry, Internet & Telecom, Business Services, Marketing & Advertising and 9 other categories.

Geography

1 Oktopost is leading in most countries, including Israel, United Kingdom, Ukraine, Romania and 6 other countries.

2 Oktopost is leading in Israel, United Kingdom, Ukraine, Romania and 6 other countries.