Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Oktopost in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Food & Drink, Lifestyle and Vehicles.

2 Oktopost is leading in Business & Consumer Services, Finance and Law & Government.


1 Oktopost is leading in most countries, including United States and Belgium.

2 Encore Metrics is leading in Portugal.