Market Share by Top Websites

1 Oktopost is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Oktopost in all segments.

Websites Categories

1 Oktopost has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 11 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Shopping, Career & Education and 9 other categories.


1 Oktopost is leading in most countries, including United Kingdom, Israel, India, Australia and 8 other countries.

2 Encore Metrics is leading in United States, Japan, Argentina, Mongolia and 4 other countries.