Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including People & Society, Finance, Business & Industry, Insurance and 54 other categories.

2 Encore Metrics is leading in Accommodation & Hotels, Career & Education, Universities & Colleges, Sports and 3 other categories.


1 Optimost is leading in most countries, including United States, United Kingdom, Canada, France and 26 other countries.

2 Encore Metrics is leading in Japan, Argentina, Mongolia, Romania and one other country.