Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including Finance, Business & Industry, Insurance, Travel and 33 other categories.

2 Encore Metrics is leading in Adult and Sports.

Geography

1 Optimost is leading in most countries, including United States, United Kingdom, Ireland, France and 33 other countries.

2 Encore Metrics is leading in Japan, Saudi Arabia, Philippines and Pakistan.