Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including Finance, People & Society, Business & Industry, Insurance and 59 other categories.

2 Encore Metrics is leading in Accommodation & Hotels, Sports, Products & Shopping and Law.

Geography

1 Optimost is leading in most countries, including United States, United Kingdom, Canada, France and 30 other countries.

2 Encore Metrics is leading in Japan, Argentina, Philippines and Switzerland.