Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Optimost has better usage coverage in more websites categories. Including Finance, People & Society, Insurance, Business & Industry and 62 other categories.

2 Encore Metrics is leading in Accommodation & Hotels, Sports, Universities & Colleges and Products & Shopping.

Geography

1 Optimost is leading in most countries, including United States, United Kingdom, India, Australia and 37 other countries.

2 Encore Metrics is leading in Japan, Philippines, Lebanon, Colombia and 2 other countries.