Market Share by Top Websites

1 Rich is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to Rich in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 16 other categories.

2 Rich is leading in Arts & Entertainment, People & Society, TV & Video, Internet & Telecom and 9 other categories.

Geography

1 Rich is leading in most countries, including Sweden, Norway, Italy, Australia and 5 other countries.

2 Rich is leading in Sweden, Norway, Italy, Australia and 5 other countries.