In terms of market share, Encore Metrics is clearly lagging behind, losing to Rich in all segments.
Encore Metrics has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, Shopping and 19 other categories.
Rich is leading in Arts & Entertainment, People & Society, TV & Video, Internet & Telecom and 7 other categories.
Rich is leading in most countries, including Sweden, Norway, Israel, Netherlands and 2 other countries.
Rich is leading in Sweden, Norway, Israel, Netherlands and 2 other countries.