In terms of market share, Encore Metrics is clearly lagging behind, losing to YellowTracker in all segments.
YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 39 other categories.
Encore Metrics is leading in Accommodation & Hotels, Sports, Financial Management and Finance.
YellowTracker is leading in most countries, including Netherlands, Belgium, Germany, United Kingdom and 10 other countries.
Encore Metrics is leading in United States, Japan, Portugal, Philippines and 3 other countries.