Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to YellowTracker in all segments.

Websites Categories

1 Encore Metrics has better usage coverage in more websites categories. Including Food & Drink, Lifestyle and Vehicles.

2 YellowTracker is leading in Pets & Animals and Games.

Geography

1 YellowTracker is leading in most countries, including Netherlands, Germany, Belgium, South Africa and 2 other countries.

2 Encore Metrics is leading in Philippines, Portugal and United States.