In terms of market share, Encore Metrics is clearly lagging behind, losing to YellowTracker in all segments.
YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 75 other categories.
Encore Metrics is leading in Travel, Accommodation & Hotels, Universities & Colleges, Finance and 2 other categories.
YellowTracker is leading in most countries, including Netherlands, Belgium, Russia, France and 10 other countries.
Encore Metrics is leading in United States, Japan, Philippines, Malaysia and 6 other countries.