2
In terms of market share, Encore Metrics is clearly lagging behind, losing to YellowTracker in all segments.
1
Encore Metrics has better usage coverage in more websites categories. Including Food & Drink, Lifestyle and Vehicles.
2
YellowTracker is leading in Pets & Animals and Games.
1
YellowTracker is leading in most countries, including Netherlands, Germany, Belgium, South Africa and 2 other countries.
2
Encore Metrics is leading in Philippines, Portugal and United States.