Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to YellowTracker in all segments.

Websites Categories

1 YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Pets and 44 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels and Sports.


1 YellowTracker is leading in most countries, including Netherlands, Belgium, France, Germany and 8 other countries.

2 Encore Metrics is leading in United States, Japan, Venezuela, Singapore and one other country.