Market Share by Top Websites

2 In terms of market share, Encore Metrics is clearly lagging behind, losing to YellowTracker in all segments.

Websites Categories

1 YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 60 other categories.

2 Encore Metrics is leading in Travel, Accommodation & Hotels, Finance, Financial Management and 2 other categories.

Geography

1 YellowTracker is leading in most countries, including Netherlands, Belgium, Germany, United Kingdom and 14 other countries.

2 Encore Metrics is leading in United States, Japan, Argentina, Philippines and 3 other countries.