Market Share by Top Websites

2 In terms of market share, eWayDirect is clearly lagging behind, losing to Smartify in all segments.

Websites Categories

1 eWayDirect has better usage coverage in more websites categories. Including Shopping, Performing Arts, Home & Garden, Food & Drink and 14 other categories.

2 Smartify is leading in People & Society, Business & Industry, Visual Arts & Design, TV & Video and 8 other categories.


1 Smartify is leading in most countries, including Brazil, United Kingdom, Ukraine, Turkey and 6 other countries.

2 eWayDirect is leading in United States, Switzerland, Viet Nam, Poland and one other country.