Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Innity is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 128 other categories.

2 Innity is leading in People & Society, News & Media, Arts & Entertainment, Religion & Spirituality and 50 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, Great Britain, Brazil and 78 other countries.

2 Innity is leading in Malaysia, Singapore, Indonesia, Taiwan and 39 other countries.