Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Innity is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 226 other categories.

2 Innity is leading in Religion & Spirituality.


1 PubMatic is leading in most countries, including United States, India, France, Russia and 160 other countries.

2 Innity is leading in Malaysia, Thailand, Hong Kong, Singapore and 4 other countries.