Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Innity is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Computer & Electronics, Internet & Telecom and 194 other categories.

2 Innity is leading in People & Society, Religion & Spirituality and Addictions.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 128 other countries.

2 Innity is leading in Malaysia, Indonesia, Thailand, Singapore and 7 other countries.