In terms of market share, Exceptional is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Clothing and 18 other categories.
Exceptional is leading in Arts & Entertainment, Internet & Telecom, Travel, Tourism and 5 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, France, India and 5 other countries.
Exceptional is leading in China, Finland, Azerbaijan, Korea Republic and 2 other countries.