In terms of market share, Exceptional is clearly lagging behind, losing to PredictiveIntent in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Online Marketing, Education and 6 other categories.
PredictiveIntent is leading in Career & Education, Jobs & Employment, Business & Industry, Marketing & Advertising and 2 other categories.
PredictiveIntent is leading in most countries, including Italy, Mexico, Portugal, Luxembourg and 11 other countries.
Exceptional is leading in Australia and Finland.