In terms of market share, Exceptional is clearly lagging behind, losing to Unister in all segments.
Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Marketing & Advertising and 6 other categories.
Unister is leading in Travel, Tourism, Airlines & Airports, People & Society and 5 other categories.
Unister is leading in most countries, including Germany, China, Ukraine, Switzerland and 5 other countries.
Exceptional is leading in Algeria, Colombia, Finland, Mexico and 4 other countries.