Market Share by Top Websites

1 Unister is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Exceptional is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 Exceptional has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Education, Career & Education and 9 other categories.

2 Unister is leading in Travel, Tourism, Airlines & Airports, Autos & Vehicles and 4 other categories.


1 Exceptional is leading in most countries, including United States, Brazil, United Kingdom, Finland and one other country.

2 Unister is leading in Germany, Austria, Switzerland and Poland.