In terms of market share, Exceptional is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 56 other categories.
Exceptional is leading in Associations and Music & Audio.
WordStream is leading in most countries, including United States, United Kingdom, Mexico, South Africa and 9 other countries.
Exceptional is leading in Portugal, Romania, Nigeria, Italy and 3 other countries.