In terms of market share, Exceptional is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 57 other categories.
Exceptional is leading in Music & Audio.
WordStream is leading in most countries, including United States, Mexico, Germany, United Kingdom and 13 other countries.
Exceptional is leading in Colombia, Finland, Portugal and Brazil.