In terms of market share, Exceptional is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 59 other categories.
Exceptional hasn't got a lead over WordStream in any websites category.
WordStream is leading in most countries, including United States, Mexico, Switzerland, Netherlands and 10 other countries.
Exceptional is leading in Germany, Nepal, Korea Republic, Colombia and 3 other countries.