In terms of market share, Exceptional is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 56 other categories.
Exceptional is leading in Music & Audio.
WordStream is leading in most countries, including Netherlands, United States, United Kingdom, Canada and 20 other countries.
Exceptional is leading in Portugal, British Indian Ocean Territory, Sweden, Finland and one other country.