In terms of market share, Exceptional is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 55 other categories.
Exceptional hasn't got a lead over WordStream in any websites category.
WordStream is leading in most countries, including United States, Australia, India, Malaysia and 11 other countries.
Exceptional is leading in China, Finland, Portugal and Brazil.