Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 In terms of market share, expo-MAX is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including E-commerce & Shopping, Lifestyle, Computers Electronics & Technology, Health and 16 other categories.

2 expo-MAX is leading in Business & Consumer Services and Arts & Entertainment.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including South Korea, Japan, United States, China and 17 other countries.

2 expo-MAX is leading in Canada, United Kingdom, Portugal, Argentina and 2 other countries.