Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, expo-MAX is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 74 other categories.

2 expo-MAX is leading in People & Society, Tourism, News & Media, Photography and 22 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including Japan, United States, South Korea, Taiwan and 24 other countries.

2 expo-MAX is leading in Canada, United Kingdom, India, South Africa and 22 other countries.