Market Share by Top Websites

1 Taboola Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Facebook Recirculation is clearly lagging behind, losing to Taboola Publisher in all segments.

Websites Categories

1 Taboola Publisher has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Health, Sports and 20 other categories.

2 Facebook Recirculation hasn't got a lead over Taboola Publisher in any websites category.


1 Taboola Publisher is leading in most countries, including United States, Brazil, Germany, United Kingdom and 57 other countries.

2 Facebook Recirculation is leading in Vietnam.