Fanplayr is leading in Top 10K Sites and Top 1M Sites.
Fanplayr has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Arts & Entertainment and 37 other categories.
mParticle is leading in Collecting, Recreation & Hobbies, Mobile Developers, Domain Names & Register and 2 other categories.
Fanplayr is leading in most countries, including United States, Japan, Italy, Spain and 12 other countries.
mParticle is leading in India.