1
Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Fanplayr is clearly lagging behind, losing to Unica in all segments.
1
Unica has better usage coverage in more websites categories. Including Science & Education, Finance, Health, Computers Electronics & Technology and 16 other categories.
2
Fanplayr is leading in Lifestyle, Food & Drink and Adult.
1
Unica is leading in most countries, including United States, United Kingdom, Canada, China and 52 other countries.
2
Fanplayr is leading in Italy and Saudi Arabia.