Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Fanplayr is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 109 other categories.

2 Fanplayr is leading in Shopping, Clothing, Consumer Electronics, Home & Garden and 12 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 84 other countries.

2 Fanplayr is leading in Netherlands and Albania.