Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 In terms of market share, Fanplayr is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Health, Arts & Entertainment and 80 other categories.

2 Fanplayr is leading in Shopping, Clothing, Home & Garden, Sports and 10 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 26 other countries.

2 Fanplayr is leading in Italy, Netherlands, Spain, Austria and 5 other countries.