In terms of market share, Fathom SEO is clearly lagging behind, losing to HotTraffic in all segments.
Fathom SEO has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Health, Senior Health and 17 other categories.
HotTraffic is leading in People & Society, Arts & Entertainment, Marketing & Advertising, Mobile Developers and 4 other categories.
Fathom SEO is leading in most countries, including United States, Hungary, Japan and Philippines.
HotTraffic is leading in Netherlands.