In terms of market share, Fathom SEO is clearly lagging behind, losing to HotTraffic in all segments.
Fathom SEO has better usage coverage in more websites categories. Including Business & Industry, Health, Senior Health, Shopping and 17 other categories.
HotTraffic is leading in People & Society, Arts & Entertainment, Motorsports, Autos & Vehicles and one other category.
Fathom SEO is leading in most countries, including United States, India, Canada, Hong Kong and one other country.
HotTraffic is leading in Croatia.