In terms of market share, Fathom SEO is clearly lagging behind, losing to HotTraffic in all segments.
Fathom SEO has better usage coverage in more websites categories. Including Business & Industry, Industrial Goods & Services, Health, Senior Health and 16 other categories.
HotTraffic is leading in People & Society, Marketing & Advertising, Arts & Entertainment, Internet & Telecom and 4 other categories.
HotTraffic is leading in most countries, including Netherlands and Germany.
HotTraffic is leading in Netherlands and Germany.