In terms of market share, Fathom SEO is clearly lagging behind, losing to HotTraffic in all segments.
Fathom SEO has better usage coverage in more websites categories. Including Business & Industry, Health, Senior Health, Industrial Goods & Services and 18 other categories.
HotTraffic is leading in People & Society, Arts & Entertainment, Autos & Vehicles, Motorsports and 2 other categories.
Fathom SEO is leading in most countries, including United States, Norway, Kenya and Japan.
HotTraffic is leading in Netherlands.