Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fathom SEO is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Marketing & Advertising and 20 other categories.

2 Fathom SEO is leading in Business & Industry, Industrial Goods & Services, Health, Senior Health and 9 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Germany and 37 other countries.

2 Fathom SEO is leading in South Africa.