Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fathom SEO is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Real Estate and 46 other categories.

2 Fathom SEO is leading in Health, Senior Health, Industrial Goods & Services, Fitness and 5 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Japan and 30 other countries.

2 Fathom SEO is leading in Belarus and Côte D'ivoire.