Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Fathom SEO is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Career & Education, News & Media and 14 other categories.

2 Fathom SEO is leading in Business & Industry, Senior Health, Health, Industrial Goods & Services and 9 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Australia and 33 other countries.

2 Fathom SEO is leading in Zambia.