Market Share by Top Websites

2 In terms of market share, FeatureLink is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 FeatureLink has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Food & Drink and 48 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Newspapers, Law & Government and 14 other categories.

Geography

1 FeatureLink is leading in most countries, including United States, Russia, Mexico, Canada and 16 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.