Market Share by Top Websites

2 In terms of market share, FeatureLink is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 FeatureLink has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 45 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Career & Education, Law & Government and 15 other categories.


1 FeatureLink is leading in most countries, including United States, Tuvalu, India, Russia and 33 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Canada and 3 other countries.