Market Share by Top Websites

2 In terms of market share, FeatureLink is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 FeatureLink has better usage coverage in more websites categories. Including Autos & Vehicles, Automotive News, Arts & Entertainment, Recreation & Hobbies and 21 other categories.

2 Open AdExchange is leading in Business & Industry, Internet & Telecom, Travel, Sports and 10 other categories.


1 FeatureLink is leading in most countries, including United States, Turkey, Brazil, Germany and 12 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic and Norway.