Market Share by Top Websites

2 In terms of market share, FeatureLink is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 FeatureLink has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Automotive News, Food & Drink and 19 other categories.

2 Open AdExchange is leading in Shopping, Internet & Telecom, Law & Government, Sports and 7 other categories.

Geography

1 FeatureLink is leading in most countries, including United States, France, Russia, United Kingdom and 7 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Norway and Sweden.