Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Flashtalking is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 221 other categories.

2 Flashtalking is leading in Accommodation & Hotels, Airlines & Airports, Computer Security, Car Rentals and 8 other categories.


1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 177 other countries.

2 Flashtalking is leading in Guernsey, Liechtenstein, Maldives, Bermuda and one other country.