Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 64 other categories.

2 Optimost is leading in Finance, Insurance, Travel, Accommodation & Hotels and 13 other categories.

Geography

1 Footprint is leading in most countries, including United Kingdom, Turkey, India, Canada and 41 other countries.

2 Optimost is leading in United States, Spain, Brazil, Switzerland and 16 other countries.