Market Share by Top Websites

1 Optimost is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Footprint is clearly lagging behind, losing to Optimost in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 64 other categories.

2 Optimost is leading in Finance, Insurance, Travel, Accommodation & Hotels and 8 other categories.

Geography

1 Footprint is leading in most countries, including United States, United Kingdom, Turkey, India and 43 other countries.

2 Optimost is leading in France, Ireland, Czech Republic, Brazil and 12 other countries.