In terms of market share, Footprint is clearly lagging behind, losing to Scout Analytics in all segments.
Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 73 other categories.
Scout Analytics is leading in Science, Environment, Biology, Medicine and one other category.
Footprint is leading in most countries, including United States, United Kingdom, Turkey, India and 54 other countries.
Scout Analytics is leading in China and Belgium.