Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Music & Audio and 65 other categories.

2 Segment is leading in Business & Industry, Internet & Telecom, Shopping, Marketing & Advertising and 62 other categories.


1 Segment is leading in most countries, including United States, United Kingdom, Greece, Norway and 60 other countries.

2 Footprint is leading in Turkey, Romania, Ghana, Korea Republic and 15 other countries.