Market Share by Top Websites

1 Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Computer & Electronics and 70 other categories.

2 Segment is leading in Internet & Telecom, Shopping, Marketing & Advertising, Career & Education and 58 other categories.

Geography

1 Segment is leading in most countries, including United States, United Kingdom, Greece, France and 59 other countries.

2 Footprint is leading in Turkey, Romania, Mexico, Indonesia and 24 other countries.