Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Footprint has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 67 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 66 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 60 other countries.

2 Footprint is leading in India, Turkey, Romania, Indonesia and 21 other countries.