Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 81 other categories.

2 Footprint is leading in Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 65 other categories.

Geography

1 Unica is leading in most countries, including United States, Germany, Canada, Australia and 89 other countries.

2 Footprint is leading in United Kingdom, India, Turkey, Romania and 19 other countries.