Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 82 other categories.

2 Footprint is leading in Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 65 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Canada, Germany and 72 other countries.

2 Footprint is leading in Turkey, Ghana, Greece, Indonesia and 15 other countries.