Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 70 other categories.

2 Footprint is leading in Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 65 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 74 other countries.

2 Footprint is leading in Netherlands, Romania, Indonesia, Philippines and 15 other countries.