Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Footprint is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 69 other categories.

2 Footprint is leading in Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 66 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 67 other countries.

2 Footprint is leading in Netherlands, Philippines, Mexico, Indonesia and 22 other countries.