Market Share by Top Websites

1 FreakOut is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to FreakOut in all segments.

Websites Categories

1 FreakOut has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Marketing & Advertising and 163 other categories.

2 Open AdExchange is leading in Auctions.

Geography

1 FreakOut is leading in most countries, including Japan, Taiwan, United States, China and 31 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.