FredHopper is leading in Top 100K Sites and Top 1M Sites.
FredHopper has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 32 other categories.
mParticle is leading in Arts & Entertainment, Internet & Telecom, Finance, Banking and 10 other categories.
FredHopper is leading in most countries, including United Kingdom, France, Germany, Netherlands and 28 other countries.
mParticle is leading in United States, Brazil and Taiwan.