FredHopper is leading in Top 100K Sites and Top 1M Sites.
FredHopper has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 27 other categories.
mParticle is leading in Arts & Entertainment, Internet & Telecom, Movies, Music & Audio and 11 other categories.
FredHopper is leading in most countries, including France, United Kingdom, Germany, Netherlands and 26 other countries.
mParticle is leading in United States, Algeria, India, Viet Nam and one other country.