FredHopper is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
FredHopper has better usage coverage in more websites categories. Including Business & Industry, Shopping, Clothing, Home & Garden and 27 other categories.
mParticle is leading in Arts & Entertainment, Internet & Telecom, Movies, Finance and 11 other categories.
FredHopper is leading in most countries, including France, United Kingdom, Netherlands, Germany and 26 other countries.
mParticle is leading in United States, Brazil and El Salvador.