FredHopper is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
FredHopper has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 23 other categories.
mParticle is leading in Arts & Entertainment, Internet & Telecom, Collecting, Music & Audio and 5 other categories.
FredHopper is leading in most countries, including France, United Kingdom, Netherlands, Germany and 26 other countries.
mParticle is leading in United States and India.