FredHopper is leading in Top 100K Sites and Top 1M Sites.
FredHopper has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 24 other categories.
mParticle is leading in Arts & Entertainment, Finance, Movies, Internet & Telecom and 8 other categories.
FredHopper is leading in most countries, including France, United Kingdom, Netherlands, Germany and 27 other countries.
mParticle is leading in United States, Singapore, Mexico and India.