FredHopper is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
FredHopper has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 23 other categories.
mParticle is leading in Internet & Telecom, Arts & Entertainment, Restaurants & Delivery, Domain Names & Register and 7 other categories.
FredHopper is leading in most countries, including France, United Kingdom, Netherlands, Germany and 24 other countries.
mParticle is leading in United States, India and Mexico.