Market Share by Top Websites

1 Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FredHopper is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 112 other categories.

2 FredHopper is leading in Home & Garden, Adult, Pets & Animals, General Merchandise and 6 other categories.


1 Segment is leading in most countries, including United States, United Kingdom, India, Greece and 71 other countries.

2 FredHopper is leading in Turkey, Ireland, Austria, Estonia and 3 other countries.