Market Share by Top Websites

1 Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FredHopper is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 118 other categories.

2 FredHopper is leading in General Merchandise, Automotive Industry and Weapons.


1 Segment is leading in most countries, including United States, United Kingdom, Greece, Australia and 78 other countries.

2 FredHopper is leading in Belgium, Ireland and Luxembourg.