In terms of market share, freeXmedia is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 53 other categories.
freeXmedia is leading in Sports, Autos & Vehicles, Video Games, Games and 26 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, Canada and 7 other countries.
freeXmedia is leading in Germany, Czech Republic, Austria, Belgium and one other country.