Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FriendFinder Network is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Marketing & Advertising and 185 other categories.

2 FriendFinder Network is leading in Adult, People & Society, TV & Video, Movies and 25 other categories.

Geography

1 FriendFinder Network is leading in most countries, including United States, Germany, Brazil, United Kingdom and 117 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 30 other countries.