Market Share by Top Websites

1 gamerDNA is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, iProspect is clearly lagging behind, losing to gamerDNA in all segments.

Websites Categories

1 gamerDNA has better usage coverage in more websites categories. Including People & Society, Games, Arts & Entertainment, Video Games and 132 other categories.

2 iProspect is leading in Tourism, Transportation & Logistics, Insurance, Publications and one other category.

Geography

1 gamerDNA is leading in most countries, including United States, Russia, India, United Kingdom and 78 other countries.

2 iProspect is leading in Jamaica.