In terms of market share, GB-World is clearly lagging behind, losing to Observer in all segments.
GB-World has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Religion & Spirituality and 34 other categories.
Observer is leading in Internet & Telecom, Computer & Electronics, Software, Marketing & Advertising and 16 other categories.
GB-World is leading in most countries, including Germany, Hungary, Poland, Denmark and 11 other countries.
Observer is leading in China, Japan, Netherlands, Brazil and 4 other countries.