In terms of market share, GB-World is clearly lagging behind, losing to TruEffect in all segments.
TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Internet & Telecom and 34 other categories.
GB-World is leading in Arts & Entertainment, Religion & Spirituality, Music & Audio, Photography and 27 other categories.
GB-World is leading in most countries, including Germany, Hungary, Poland, United Kingdom and 14 other countries.
TruEffect is leading in United States, Japan, Indonesia, Mexico and 10 other countries.