Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, GB-World is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Internet & Telecom, Health and 30 other categories.

2 GB-World is leading in Arts & Entertainment, Religion & Spirituality, Music & Audio, Photography and 25 other categories.


1 GB-World is leading in most countries, including Germany, United Kingdom, Poland, Brazil and 14 other countries.

2 TruEffect is leading in United States, Japan, India, France and 11 other countries.