Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, GB-World is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Internet & Telecom and 28 other categories.

2 GB-World is leading in Arts & Entertainment, Religion & Spirituality, Shopping, Music & Audio and 22 other categories.


1 GB-World is leading in most countries, including Germany, Hungary, Poland, Russia and 14 other countries.

2 TruEffect is leading in United States, United Kingdom, Canada, Korea Republic and 11 other countries.