Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, GB-World is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Internet & Telecom and 40 other categories.

2 GB-World is leading in Arts & Entertainment, Religion & Spirituality, Music & Audio, Photography and 24 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Ireland, Viet Nam and 15 other countries.

2 GB-World is leading in Hungary, Poland, Germany, United Kingdom and 10 other countries.