In terms of market share, GB-World is clearly lagging behind, losing to YellowTracker in all segments.
YellowTracker has better usage coverage in more websites categories. Including Pets & Animals and Games.
GB-World is leading in Arts & Entertainment.
YellowTracker is leading in most countries, including Netherlands, Germany, Belgium, South Africa and 2 other countries.
GB-World is leading in Estonia, Hungary and Spain.