Market Share by Top Websites

1 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Genius is clearly lagging behind, losing to Viacom Targeting in all segments.

Websites Categories

1 Genius has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Computer & Electronics, Marketing & Advertising and 47 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 29 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, Italy, Mexico, United Kingdom and 47 other countries.

2 Genius is leading in United States, India, Canada, Malta and 4 other countries.