Ghostery is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ghostery has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 73 other categories.
Open AdExchange is leading in Marketing & Advertising, Travel, Newspapers, Law & Government and 11 other categories.
Ghostery is leading in most countries, including United States, India, Canada, Russia and 41 other countries.
Open AdExchange is leading in Denmark, Romania and Croatia.