Ghostery is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ghostery has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Autos & Vehicles, Sports and 50 other categories.
Open AdExchange is leading in Business & Industry, People & Society, Marketing & Advertising, Internet & Telecom and 12 other categories.
Ghostery is leading in most countries, including United States, United Kingdom, Canada, India and 35 other countries.
Open AdExchange is leading in Denmark and Sweden.