Market Share by Top Websites

1 Ghostery is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Ghostery in all segments.

Websites Categories

1 Ghostery has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Autos & Vehicles and 78 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Travel, Law & Government, Newspapers and 10 other categories.

Geography

1 Ghostery is leading in most countries, including United States, Canada, India, Great Britain and 50 other countries.

2 Open AdExchange is leading in Denmark, Norway, Czech Republic, Faeroe Islands and 2 other countries.