Ghostery is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Ghostery has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 71 other categories.
Open AdExchange is leading in Marketing & Advertising, Travel, Newspapers, Law & Government and 11 other categories.
Ghostery is leading in most countries, including United States, Russia, Canada, Mexico and 35 other countries.
Open AdExchange is leading in Denmark, Sweden, Peru and Guatemala.